WHERE TO GET ALL THE RIGHT EQUIPMENT - LA overflows with Board Riding shops and Sporting Goods stores selling surf boards and accessories. They are in mega malls, strip malls and among the storefronts in most LA communities, regardless of distance from the ocean.
If you don't have the knowledge of the right surf board or setup - even more if you do - you want a shop that specializes in surfing with sales staff who have logged their years in the waves. Below are dedicated surf shops, (mostly) on or near the waves.
HERMOSA & REDONDO BEACH
Becker Surf - Pier Avenue - 310-372-6419 http://beckersurf.com/browse/retail/beckerStory.aspx
ET Surf - Aviation Blvd. - 310-379-7660 http://www.etsurf.com
Spyderboards -Pacific Coast Hwy - 310-374-8276 http://www.spydersurf.com/aboutus.php
Spyder II - Pier Avenue (on the pier) - 310 - 374-2494http://www.spydersurf.com/aboutus.php
Soul Performance Surfboard - Artesia Bl 310-370-1428 http://www.soulperformance.com/
MANHATTAN BEACH
El Porto Surfboards - Highland Ave. - 310-545-9626 http://www.elportosurfboards.com/
Surf Concepts - N. Sepulveda Blvd. - 310.545.7397 http://www.surfconcepts.com/
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MALIBU
Becker Surf - Pac Coast Hwy - 310-456- 7155 http://beckersurf.com/browse/retail/malibu.aspx
Malibu Surf Shack - Pacific Coast Hwy - 310-456-8508 http://www.malibusurfshack.com/
Zuma Jay's - Pacific Coast Hwy - 310-456-8044 http://www.zumajays.com/
SANTA MONICA
ZJ Boarding House - Main Street - 888-799-5646 http://www.zjboardinghouse.com/
Mollusk - Pacific Avenue - 310-396-1969 http://www.mollusksurfshop.com/venice/
Rider Shack - W. Washington Blvd. - 877-577-4225 http://www.ridershack.com/locations.php
Rocker Board Shop - Venice Blvd.- 310-397-8300 http://www.rockerboardshop.com/